The line comes from the second United States presidential debate in 2016, when Donald Trump responded to Hillary Clinton during a discussion of her private email server. His reply, 'because you'd be in jail,' immediately became one of the most quoted moments of that election cycle and was clipped, remixed and shared across social media. It endured because the short retort works outside its original context, giving creators a ready-made response for arguments about hypocrisy, rules and double standards.