Helluva Boss is the adult animated series created by Vivienne Medrano, with its pilot released in 2019 and Blitzø as its chaotic imp boss. The Russian phrase here translates to run Blitz run, a classic panic cue that fits his habit of charging into danger. Russian-speaking meme pages and soundboards picked up this kind of frantic fandub shouting because it is short, loud and instantly reusable. It spread as a reaction clip for chases and fails, and it endures because Helluva Boss fans recognize Blitz immediately and the urgency works in any language.