Beijinho no Ombro was released in 2013 as Valesca Popozuda's first solo single after leading the funk carioca group Gaiola das Popozudas. The chorus phrase quickly left the song and entered Brazilian slang, shared in posts, videos and remixes as a light way to answer envy or provocation. Its music video helped popularise the shoulder kiss gesture, and the line remains a staple meme beijinho reference online, especially in reaction edits and WhatsApp shares where a confident, humorous goodbye to negativity is needed.