Ben Brode was the game director for Blizzard's digital card game Hearthstone, and his distinctive, hearty laugh became familiar to players through developer videos, streams and community clips. Fans began isolating the laugh as a laughing meme because it sounded warm, genuine and impossible not to join in with, and it spread through Hearthstone streams, reaction videos and soundboards. Years after Brode left Blizzard, editors still use it as shorthand for pure delight, especially in gaming content where a win, surprise or silly mistake needs an instantly recognisable human reaction.