The phrase is Russian and circulates in transliteration as ben pakhnet rygom, which helps it travel between Russian speaking chats and wider soundboard collections. Its appeal comes from the Talking Ben format that became a staple of short meme edits, where a familiar dog character is paired with unexpected, rude or nonsense lines. Short spoken insults like this are easy to replay, quote and drop into unrelated clips, so the sound survives as a reusable reaction rather than a scene people need to recognise or understand in full beforehand today.