Amumu is a League of Legends champion known as the Sad Mummy, a lonely undead boy whose entire personality is crying for friends. This clip comes from the game's Turkish voice-over, where his whiny line about never being picked became a favorite in local meme edits. Turkish LoL players share it in champion select jokes, TikTok reaction videos and draft parodies, usually when someone is finally chosen. Like other sad reaction memes, it works because Amumu's misery is so exaggerated that it reads as comedy.