Online, the phrase mixes Indonesian slang for not caring with a first-person claim of sulking, which is why it works so well as a reaction sound. It circulates mainly as a short voice clip on meme and video platforms, where creators reuse it to caption playful arguments, ignored messages, and exaggerated drama between friends. Its appeal is in the attitude rather than a single scene or show, so it stays flexible across skits, edits, and chat replies. That broad, everyday use has kept it in rotation long after its first viral moment.