Five Nights at Freddy's is a horror game created by Scott Cawthon and first released in 2014, built around animatronic characters guarding a pizzeria at night. Short sounds from the first game, including this boop, have been lifted into gameplay clips, reaction videos and meme edits, where the contrast between the cute noise and the game's tension makes it recognisable to fans. Because the clip is so short and easy to drop into a timeline, it has stayed in use long after the game, in FNAF compilations, funny moments videos and short-form edits that play on the series' characters.