'Great success' is a quote associated with Borat, the character played by Sacha Baron Cohen in the 2006 film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. The line became a widely shared reaction clip in meme culture, especially in short edits and soundboards, because it expresses triumph in an exaggerated, comedic way. It is still used when creators want a quick ironic celebration, often in the same space as punchy meme sounds like the vine boom sound or a simple ding sound effect.
About this sound
The classic Borat 'Great success' quote from the 2006 comedy film, used in memes and reaction edits to celebrate wins with smug, over-the-top irony.
This clip is the short, instantly recognisable 'Great success' line spoken in Borat's exaggerated accent. It lands fast, with a proud, slightly awkward delivery that makes even a tiny achievement sound absurdly important. Because the quote is so brief and punchy, it works well as a reaction sound for jokes, ironic celebrations and edits where someone clearly thinks they nailed it. Viewers usually read it as a mix of confidence, satire and secondhand embarrassment, which is exactly why it remains such a durable meme sound.