Bound 2 was released by Kanye West in 2013 as the closing track on his sixth studio album, Yeezus, and later became one of the album's most recognisable singles. Its warm soul sample and laid-back groove contrasted sharply with the album's harsher industrial sound, which helped it stand out and reach a wider audience. Over time the track found a second life in short-form video, where its nostalgic opening is used to score reveals, montages and celebratory edits, keeping it familiar to listeners who may never have heard the full album.