The exact source of this chant is unclear, but the clip took off as a shareable sound on short-form video apps, where creators attach it to edits celebrating groups of guys. Its rise follows the same path as other bite-size music memes like Running in the 90s and Hello Darkness My Old Friend: a short, instantly recognisable hook that needs no context to land. Because the phrase is so simple, it travels across languages and fandoms, staying popular as a go-to hype sound for compilations.