Szczęść Boże is a traditional Polish greeting meaning God bless, commonly used by Catholics and in rural communities. Politician Grzegorz Braun, known for his formal speech and traditional views, popularised the phrase online by using it as his signature opening in speeches, interviews and public appearances. Short clips of his delivery spread across Polish social media, YouTube and soundboards, where users detached it from politics and reused it as a humorous greeting. Its continued popularity comes from the contrast between the solemn old fashioned phrase and modern meme contexts.