Ash is a brawler in Brawl Stars, the fast paced mobile shooter from Supercell, where he is known as a grumpy trash can knight who builds rage as he fights. His short voice lines, grunts and hurt reactions were quickly clipped by players and shared outside the game on soundboards and in edits. Like the ROBLOX oof, it became a reusable shorthand for taking a hit, used far beyond actual gameplay in memes, streams and short videos where a character needs an instant, funny pain reaction.