Little is known about where Brullebaut first came from, and the name itself appears to be the whole joke, a made up sounding word that is easy to remember and search for. The clip spread through soundboards where short prank and reaction sounds are shared for quick use in edits, streams and chats. Its appeal is its brevity and its lack of context, so creators can drop it into almost any awkward, surprising or failed moment without needing to explain a reference or set up a scene first.