ReDeYe, a long-running esports commentator best known for Dota 2 broadcasts, turned Brutal, Savage, Rekt into one of his signature calls for a player or team being completely outplayed. The line caught on because it is short, escalating and easy to drop over any lopsided moment, and clips of the call began circulating through gaming videos, streams and soundboards. Years later it remains popular as shorthand for a one-sided defeat, instantly signalling to viewers that what they just watched was not close at all.