WhoBob WhatPants is a 2008 SpongeBob SquarePants special in which SpongeBob leaves Bikini Bottom, loses his memory and ends up in New Kelp City working with bubbles. That bubble centred plot made the shouted line a natural soundboard favourite, clipped out of context and reused as a reaction on meme pages and short video edits. Fans share it alongside the spongebob sad song and other classic Bikini Bottom reactions, because one word in that frantic voice sums up cartoon panic without needing any setup or explanation.