The estourado label points to the clip's intentionally blown-out sound, a style popular in Portuguese-language meme edits where loud, clipped audio is used to make a reaction feel deliberately excessive. Repeated cries like ai ai ai work as a simple, language-light punchline, so creators can drop the sound over fails, pranks and chaotic edits without needing subtitles or context. Shared as a short soundboard clip, it has found a second life as a scream meme for moments when a normal reaction would feel too quiet.