The exact original recording is not widely documented, so the clip is better known by its catchphrase than by a named source. Its humour comes from everyday French street slang, c'est quoi ça shortened to c quoi ca, followed by a drawn out non and an English what, a mix that mirrors how younger speakers switch languages online. Shared as a short reaction audio on soundboards and in edited videos, it spread because the phrase needs no context and can be pasted over almost any confusing, gross or unbelievable visual moment.