The Game Boy, Nintendo's handheld console released in 1989, played this short startup jingle every time it was switched on, accompanying the Nintendo logo as it dropped down the screen. The simple two-note sound became inseparable from the console itself, heard by millions of players before games like Tetris and Super Mario Land. As retro gaming grew online, the jingle survived through YouTube compilations, Twitch streams, remixes and soundboards, where it now works as instant shorthand for 90s nostalgia and handheld gaming.