“Cadê o Zé Gotinha” spread online in Brazilian meme culture through short-form videos, reposts and reaction edits. Zé Gotinha is a long-known Brazilian vaccination mascot, which makes the phrase instantly recognizable to many viewers. The audio is still used because it connects a familiar public symbol with a simple, repeatable joke about absence, neglect or public messaging. Creators keep reusing it in meme compilations, political commentary and clips about vaccines, especially when they want a line that feels both humorous and accusatory.