U Can't Touch This was released by MC Hammer in 1990 on the album Please Hammer Don't Hurt 'Em and became his signature song, sampling Rick James's Super Freak. Its parachute pants video and dance moves helped make the chorus part of pop culture, and the phrase passed into everyday slang for being unbeatable. Decades later the hook survives as a short meme clip because it is brief, boastful and understood without context, which is why editors still reach for it for wins, escapes and near misses.