Can't Touch This was released by American rapper MC Hammer in 1990 as the lead single from Please Hammer Don't Hurt 'Em, built around a prominent sample of Rick James's Super Freak. Its dance routine, baggy trousers and Hammer time catchphrase made it a defining pop-rap hit of the early 1990s. The hook later became a staple of dance challenges, sports celebrations and comedy edits, because its rhythm and confident vocal are instantly recognisable across generations. Short clips keep it alive in memes, reels and reaction videos.