The clip comes from Llamas with Hats, the dark comedy web series created by FilmCow and first released online in 2009. In the series, Carl repeatedly commits shocking acts while wearing a hat, and Paul reacts as the increasingly exhausted voice of reason. Their exchanges spread through YouTube reuploads, quote posts and soundboards, with this line becoming one of the most quoted moments. It survives because the wording is instantly recognisable and works as a reaction even for viewers who have never watched the original cartoon.