Clips of cats that appear to talk have circulated on social media for years, and this no no no no version became a reusable reaction sound rather than a scene viewers quote from a film or show. Its appeal comes from how closely the meowing matches a human protest, so editors began dropping it into pet videos, memes and short-form posts whenever a firm refusal was funnier than a spoken reply. It remains popular because the meaning is clear even without context or subtitles.