The clip comes from Desce a Letra Show, the talk format associated with Load Comics, where Caue Moura was discussing penis measurement techniques. His short question, 'tecnica de que?', was lifted from the conversation because the wording and tone work far beyond the original topic. In Brazilian meme edits it now functions as a standalone reaction to any dubious explanation, theory or method presented as fact. Its popularity rests on that portability, a familiar voice asking the exact question viewers are already thinking at that moment in the video.