The sound is shared online as a reference to Soso Lasticogaming, a name attached to the clip in its original soundboard listing, and it has survived mainly because the line is so short and reusable. French-speaking meme editors and viewers pass it around as a quick reaction to missed prices, overlooked signs and obvious details in everyday videos. Because it needs no setup and the meaning is clear from the tone alone, it works as a compact in-joke for audiences who recognise the reference and as a funny price gag for those who do not.