The line comes from François Hollande's campaign speech at Le Bourget on 22 January 2012, when the Socialist candidate for the French presidency declared that his real adversary was not another politician but the world of finance. The phrase was widely quoted in French news coverage and quickly became shorthand for his campaign's stance against financial power. Years later it still circulates online, especially in French memes and satirical videos that use Hollande's own words to comment on banks, markets, and economic inequality.