As a French-language meme sound, this clip is shared for its denial, a line that works even for viewers who catch only the tone and the word moi. It fits the style of reaction audio, where a two-second voice line can carry a joke without context. Creators reuse it for blame, excuses and arguments, because the appeal to studies turns a simple not me into a mock-serious defence. Its brevity and delivery keep it easy to drop into edits, duets and replies, which is why it continues to appear whenever someone needs a funny way to dodge responsibility online.