Charlton Athletic and Ipswich Town are long established English football clubs, and clips named for their fixture circulate among fans as quick matchday shorthand. The sound has spread mainly through soundboards and short fan edits rather than a single famous broadcast moment, so it is used more for recognition than for a specific quote. Supporters drop it alongside crowd cheering, score graphics and reaction clips to set a football mood fast, and its brevity helps it work in memes, group chats and videos built around league fixtures and rivalries.