The sound comes from Quentin Tarantino's 1994 film Pulp Fiction, in an early car scene where Vincent Vega, played by John Travolta, tells Jules Winnfield about his recent trip to Europe. The Royale with Cheese detail became one of the film's most quoted lines, repeated in trivia, parodies and fast food discussions for decades. Online, the short Paris setup is clipped on its own as a recognizable movie meme, used whenever someone shares an alternative name for a familiar American item or talks about cultural differences.