La Paisana Jacinta is a long running character from Peruvian television comedy, played by Jorge Benavides, known for her direct way of speaking and popular catchphrases. Chetuma is a clipped form of a very rude Peruvian slang insult, which is why the clip is shared mainly as a joke among people who know the phrase. Short excerpts like this one spread on soundboards and in WhatsApp audios, where the one second outburst became a reusable reaction for frustration, disbelief and mock anger in Spanish speaking meme culture.