Chicken Gun is a light-hearted multiplayer shooter in which players battle as armed chickens, and this clip captures the sound heard when one of them is eliminated in a match. As gameplay videos and short-form edits using the game grew, the death cue began circulating on its own as a handy shorthand for losing, being caught out or getting outplayed. Its appeal has lasted because it is instantly tied to the game for fans, yet clear enough for viewers who have never played it to understand that someone has just been defeated.