Full Cheese is one of the signature catchphrases of Chris Smoove, the YouTube commentator famous for his NBA 2K gameplay series and lines like Splash. In his videos he yells it whenever an opponent relies on cheesy tactics, meaning exploits or repetitive plays that bend the game. Fans clipped the shout and spread it through gaming montages, meme edits and soundboards, where it became shorthand for calling out cheap play. It endures because every competitive game has its own version of cheese, keeping the joke relevant.
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Chris Smoove shouts his famous Full Cheese catchphrase from his NBA 2K videos. Creators play it when someone uses a cheesy tactic or plays dirty in a game.
This is Chris Smoove's signature Full Cheese callout, delivered in his loud, drawn-out commentator voice with heavy emphasis on the word cheese. The clip runs about eight seconds and carries his classic high-energy sports-announcer cadence, equal parts hype and mock outrage. Hearing it instantly frames whatever just happened on screen as shamelessly cheesy, which makes viewers laugh because the accusation feels both playful and dead serious. It works as a verbal spotlight, turning a cheap play, a lucky shot or an exploit into the funniest moment of the video.