Clash of Clans is a mobile strategy game developed by Supercell and first released for iOS in 2012, with an Android version following in 2013. Players build villages, train troops and raid other players, and its bright, cartoon style helped it become one of the most recognisable mobile games of the decade. Clips from the game spread widely through YouTube gameplay videos, streams and short-form edits, where a few seconds of its audio is enough to signal gaming culture. It remains popular because the game is still widely played and instantly recognised.