Clefairy first appeared in the original Pokémon games released in Japan in 1996, as one of the early Pokémon players could catch around Mt. Moon, and it later became a familiar face in the Pokémon animated series. As a small, pink, star-shaped Fairy-type Pokémon, it has long been associated with cuteness, moonlight and playful mischief in the franchise. Its short, recognisable cry has since been lifted from the games into fan edits, memes and soundboards, where it still works as a quick shorthand for something adorable appearing on screen.