Command and Conquer Generals is a real time strategy game released in 2003, and the Worker is the basic construction and supply unit for the Global Liberation Army faction. His exaggerated voice lines became the faction's most quoted jokes, shared in forums, videos and soundboards long after release. This build reply is one of several short acknowledgements recorded for the unit, and its popularity sits alongside the wider gla worker meme, which strategy fans still use to joke about labour, obedience and bad working conditions.