The line comes from Persona 4 Arena Ultimax, the fighting game sequel to Persona 4 Arena, where Tohru Adachi returns as a playable fighter. In battle, Adachi summons his Persona, Magatsu-Izanagi, with this spoken command, following the series' familiar summoning style. Clips of the call spread through Persona fan edits, fighting game highlights and meme videos, where its villainous delivery made it useful beyond gameplay. It remains popular because it instantly signals Adachi, Persona and a dramatic, threatening entrance in under two seconds.