The elongated play-ay delivery is most closely associated with the 1979 film The Warriors, where the villain Luther taunts the gang with bottles clinking while calling them out. That scene became a lasting piece of pop culture, quoted in games, songs and online edits, and the chant alone now works as shorthand for a playful challenge. Creators keep returning to it because the sing-song rhythm is instantly recognisable even without the film context, making it ideal for memes, reaction clips and competitive videos.