The phrase Habibi, come to Dubai became a widely reused line on TikTok and other short video platforms, where creators adopted it as shorthand for Dubai's image of wealth, tourism and extravagant living. Habibi is an Arabic term of endearment, and adding it to the invitation made the clip instantly recognisable and easy to quote. It spread through travel edits, car videos and parody flex posts, and it remains popular because the line works both sincerely for holiday content and ironically when the luxury on screen is deliberately exaggerated or completely absent.