Cootie is one of the chasing characters, known as nextbots, in the Roblox horror game Nico's Nextbots, where players must outrun the figures while completing objectives. When a nextbot reaches a player, its jumpscare sound and image flash on screen, ending the run in a sudden shock. Clips of those moments spread through Roblox gameplay videos and short-form edits, where the sound became a shorthand for an unexpected scare. Its brevity, under two seconds, keeps it easy to drop into memes, montages and reaction clips without breaking the pace.