The clip comes from Craque Neto, the former Corinthians player turned outspoken Brazilian TV sports commentator known for explosive rants on football shows. His catchphrase 'isso é uma vergonha' became a staple reaction in Brazilian meme culture, shared heavily in WhatsApp groups and football edits whenever a team, player or referee does something fans consider disgraceful. The very short length makes it easy to loop or stack over replays, which helped it spread far beyond live broadcasts into everyday online banter about bad performances.