The chant became widely recognisable online during Spain's run at UEFA Euro 2024, when Marc Cucurella featured heavily and fans kept repeating his name in short, catchy clips. It spread across TikTok, Reels and football meme pages because the rhythm is easy to remember and instantly signals a stadium atmosphere. Its staying power comes from that mix of player identity, crowd energy and repeatable phrasing, much like other football singalong clips and celebratory crowd-cheering moments.