Cuphead is a run-and-gun game released in 2017 by Studio MDHR, known for visuals inspired by 1930s animation. Its announcer introduces encounters with energetic spoken cues, including the short “And begin!” line heard here. Players became familiar with these introductions through repeated boss battles, and the phrase later found a natural place in gaming edits and competition memes. It remains useful because its theatrical delivery clearly marks the instant a challenge starts while preserving Cuphead’s distinctive cartoon atmosphere.