The clip comes from Combat Zone Wrestling, the Philadelphia hardcore promotion founded by wrestler John Zandig, who performs simply as Zandig. His shouted reaction during a match was clipped and shared out of context on wrestling forums and video sites, where the sheer intensity made it detach from the original bout. It spread as a standalone reaction sound on soundboards and in meme edits, used whenever a situation calls for exaggerated horror or disbelief rather than a calm response.