This clip circulates as a Russian-language meme built around the phrase da eto ne ya and the number 67 tag, pairing a spoken denial with a fart sound effect for comic timing. It is shared in short video edits, soundboards and messaging chats, where the joke needs no translation beyond the sound itself. The fart tags connect it to a wider wave of absurd, low-effort humour that thrives in short-form video, and its short length makes it easy to drop into a reaction, a fail video or a prank edit without losing the punchline.