The phrase da idi ty na is everyday Russian slang used to brush someone off, similar to telling them to get lost when you have heard enough. As a short voice clip it spread through meme pages, chats and edited videos where a foreign language dismissal feels funnier and harsher than a polite reply. Its popularity comes from the delivery rather than a known film or show source, and it is now reused as a universal reaction for refusal, disbelief and mock frustration across Russian speaking and international meme communities.