The phrase became a familiar piece of internet humour, shared as a short reaction sound on soundboards and in short-form videos. Its appeal comes from the blunt, funny wording rather than any single video, so creators can drop it over almost any surprising reveal and viewers still get the joke. It is most often paired with cartoon characters, game avatars and exaggerated transformations, where the contrast between the confident delivery and the image makes the moment funnier. That flexibility has kept it in regular use as a quick, recognisable punchline.