Dark Souls was released in 2011 as a dark fantasy action role-playing game, and its restrained menu sounds became part of its identity alongside its punishing combat and atmospheric world. The select sound was heard constantly by players navigating inventories, bonfires and character upgrades, which made it instantly recognisable to anyone who played the game. As gameplay videos, streams and challenge runs spread online, the click travelled beyond the game itself and began appearing in edits, memes and reaction videos. It remains popular because it carries that association with difficulty, patience and high-stakes decisions.