The line comes from a WDR 5 Stadtgespräch broadcast recorded in Monschau-Mützenich on 10 July 2025, in a discussion about the wolf in the Eifel region of Germany. In that context, the speaker was talking about the large sums involved in dealing with wolves, a topic that regularly prompts debate about fencing, compensation and management costs. Lifted out of the broadcast, the short sentence has become a handy reaction clip for moments when a price suddenly looks enormous, because the plain German phrasing and the round, huge figure are easy to understand even without the original context.