Daxflame rose to fame as one of early YouTube's most awkward and quotable vloggers, with his dead-serious rants turning everyday opinions into comedy. The cheese line comes from that style of video, where a small personal preference is delivered with surprising intensity. Shared first as a video clip and later as a short sound, it has survived through reaction edits, food videos, and meme compilations because the joke needs no context: everyone knows someone who is oddly passionate about what they will not eat.